"Is technical clothing even necessary for mountain biking?"
By: Singletracks Magazine
Listen to Ryan White, Indy freelance's Senior Product Designer, dig deep into the design decisions that go into creating clothing that mountain bikers want to wear on the trail and in the world.
"One big thing that we're really keying in on with our mountain bike customer is our mountain bike customer tends to be not a pure mountain biker only. A lot of our customers are crossovers, so they have a bunch of different bikes, they like doing a bunch of different riding, and we are really trying to latch onto what that customer's looking for, for their baggie stuff." — Ryan White
